Role Of Marketing The Role Of Marketing - 1077 Words

Role and importance of Marketing. The importance of marketing is to communicate information regarding a product or service to potential consumers to influence their buying behavior, because of this it becomes extremely important to businesses to market effectively to consumers as commonly they rely on the sales of their product to consumers to provide the money necessary to run the business and potentially make a profit whilst building a relationship with consumers to encourage repeat purchases. As a fundamental part of marketing is to encourage repeat purchasing, businesses such as Countdown will develop, or partner with a rewards system to reward customers for their continuous support. In the case of Countdown this is offered by their†¦show more content†¦Their ads and campaigns tend to play on your emotions and love towards animals, by highlighting cases where animals have been mistreated by humans they are able to more effectively convince people to donate as they feel guilty that the human species have does this to animals, so people tend to donate to help reduce this occurrence. Evolution of Marketing. Although marketing was and will always be changing there is a fundamentally important range of eras from the 1900’s to the current day that marked dramatic changes in the way marketing was thought of and how it was implemented. The first of these was in the 1900-1930s with the Production era, the emphasis was to be the most efficient mass producer. Ford Motor company had a lot of success with this idea as it allowed them to offer the Model T Ford (car) in only black colouring without hurting their sales as they were the most efficient and were able to offer the car for much cheaper than their competitors. Which at the time made cars a commodity that nearly everyone could afford. This was an important step as it taught organisations that business could be positively affected by how efficient it could run and inspired them to become as efficient as possible. The 1930-1960s was responsible for the Selling era, the philosophy for this era was that anything could be sold to anyone through good marketing, it wasn’t based onShow MoreRelatedRole And Importance Of Marketing Essay903 Words   |  4 Pages †¢ Role and Importance of marketing An organization which undertakes proper marketing strategies can become famous not only in the home markets but also in the export market. For example, Sony, Coca-Cola, Pepsi etc. Proper marketing help to enhance company’s reputation. Proper marketing ensures a company for optimum production. Organization at greatest risk are those that fail to carefully monitor their customers and competitors and not done their marketing campaign properly. So marketing alwaysRead MoreThe role of promotion in marketing.1451 Words   |  6 PagesPromotion is one of the major tools used in Marketing. Marketers usually use promotion to communicate and inform the public of their product. Promotion is also however used to influence the marketers target market usually via means of interpellation, promoting their product as better than any other similar products, or by changing the views, awareness, beliefs and feelings of perspective customers. When the marketer uses interpellation, he will be promoting his product with the help of someoneRead MoreThe Role of Internet in Marketing1530 Words   |  7 PagesThe role of internet in marketing In this task I will be discussing a very important subject of today’s world of business which is internet marketing. To start off my task, I am going to give a general idea of history of the internet, general functions it can perform and how the internet has generally changed the society in many different ways and aspects. The history of establishing the internet originally goes back to 1950s and that’s when it first came on the scene, no one ever thought of theRead MoreThe Role Of Marketing Strategies For Enhancing Marketing1514 Words   |  7 PagesThe Role of ColorIn Enhancing Marketing Companies spend millions of dollars every year in marketing. A myriad of marketing strategies have been used in an effort to attract more clients in order to increase revenue. These include e-mail marketing, content marketing and advertisements in websites and social networks.A myriad of marketing strategies, including e-mail marketing, content marketing, and advertisements in websites and social networks, have been used in an effort to attract more clientsRead MoreRole Internet Marketing1165 Words   |  5 PagesUnit Unit 12 Internet Marketing in Business Assignment Title Marketing Online Issue Date Monday 10th March Hand In Date Friday 30th May Students Name Class Lecturer Neil Gow Assessment Criteria achieved P1 M1 D1 P2 M2 P3 P4 P5 P6 Learning Outcomes 1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3. UnderstandRead MoreRole of Marketing in Construction3936 Words   |  16 Pagesof Contents Introduction 3 Role of marketing Within the Construction Industry marketing 5 Basic Marketing 5 Specific Marketing Mechanism 6 Marketing strategies and policies for construction Projects 7 Knowledge Transfer Partnership 7 PEST Analyses 7 SWOT Analysis 9 Strengths and Weaknesses 9 Threats 10 Opportunities 10 Marketing mix 11 Relationship marketing 11 Place and significant of marketing within project management 12 The extent to which marketing is beneficial for the differentRead MoreRole And Function Of Marketing6720 Words   |  27 PagesRole and function of Marketing Marketing is a process. A process of planning, and executing all aspects of an idea—pricing the product, promotion of the product, and distribution of the product or services-- to create exchanges that satisfy the individual, as well as organizational needs. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Some say it’s an art, I say it’s a science but whatever anyone thinks it is, one thing isRead MoreRole of Marketing in the Contemporary World951 Words   |  4 Pagesï » ¿Introduction Lazer in his article on marketing believes that the marketing concept should be geared towards interpersonal as well as social development. One of the roles of marketing is to encourage expenditures among consumers, and help the business to develop socially, ethically and intellectually. Lazer thoughts can be viewed as a worthy interpretation of marketing role as a business responsibility. On the other hand, he believes that new consumption principles should be created together withRead MoreRole of Business Intelligence in Marketing924 Words   |  4 PagesROLE OF BUSINESS INTELLIGENCE IN MARKETING Knowledge is profit. As a general rule, the most successful man in life is the man who has the best information. It is the same in case of business organizations; the business which has the best available information always has a sustainable competitive advantage. But there is so much information available and very little time. Business Intelligence helps organizations to make better, faster decisions about their customers, partners, and operationsRead MoreRole Of Trademark And Marketing Management1020 Words   |  5 PagesRole of trademark in business/industry: Trademark is the current trend of industry that everyone follows. Trademark is not a fashion but it has emerged as current marketing trend of industry. The value of trademark is mostly observed in marketing management where promoters used the trademark just instead of the product name. This is called branding where basically one brands the trademark of the product or in higher level the trademark of the company. In other field of business like financial, consultancy